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Marketing PDF Print E-mail
International Business Management
1. Define go-to-market strategy by country 
2. Pricing and forecasting models to be adapted for new business streams
3. Determine turn-around plans for underperforming businesses
Product Roadmap Management 
1. Market research models to adapt to evaluate new product concept viability
2. Product roadmap strategy processes to ensure on-time delivery
3. Product Life Cycle management processes from design to first customer shipments
4. Return On Investment analysis tools to aid ‘Go/No-Go’ decision-making on product launches
Brand Strategy
1. Brand strength assessment
2. Brand strategy definition processes to develop powerful branded products
3. Brand performance measurement tools to help maintain progress in brand development
4. Definition and management of effective alliances and sponsorships
Communications
1. Access to a worldwide network of more than 20 PR and industry relations agencies, packaging design
specialists, graphic design and social media agencies, events management, lead
generation centres to execute communication and brand awareness strategies
 
2. Integrated marketing strategy definition and planning tools to ensure synergy between traditional and
digitalmarketing programs, end user and channel targets and sales strategy and activites
 

3.  Return on investment analysis of marketing programs

 

 
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